Head of Social Marketing

Are you experienced in Global Social Marketing Strategy? Join this exceptional company!

Your new company

This brand is a premium beauty company based in Japan, known for crafting effective, clean, and sensorial beauty new industry. As they accelerate our global expansion, they are establishing a new Global Social & Influencer Marketing Team under the Marketing Headquarters. This brand is now seeking a visionary leader to architect and lead this team, focusing on brand storytelling, influencer collaboration, and overseas market activation.


Your new role

  • Team leadership & structure building: Design and lead a high-performing team dedicated to social media and influencer marketing.

  • Global campaign strategy: Plan, manage, and execute impactful campaigns across Instagram, TikTok, X, and other regionally relevant platforms.

  • Influencer partnerships: Identify, build, and manage meaningful relationships with globally relevant influencers, driving authentic and effective branded content.

  • Content direction: Collaborate with creatives and influencer partners to produce compelling, storytelling-driven content aligned with the brand’s tone and ethos.

  • Analytics & insights: Track key KPIs such as engagement, reach, UGC generation, and conversion rates to refine strategies and demonstrate impact.

  • P&L management: Own and manage the team’s marketing budget, ensuring optimal allocation across influencer campaigns, content production, and agency partnerships. Monitor ROI and regional profitability, adjusting plans based on performance.


What you'll need to succeed

  • 5+ years of experience in social or influencer marketing, preferably in the beauty, fashion, or lifestyle sectors.

  • Excellent communication skills in English (Japanese is a plus but not 100% required).

  • Strategic mindset combined with a hands-on, entrepreneurial approach.


What you need to do now


If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.

Summary

Job Type
Permanent
Industry
Retail & Consumer Goods
Location
Inner Tokyo
Specialism
Marketing
Ref:
1122373

Talk to a consultant

Talk to Valentina Reich, the specialist consultant managing this position, located in Tokyo Head Office
Izumi Garden Tower 38th Floor, 1-6-1 Roppongi

Telephone: 0335602673

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